BizSugar.com › Products and Services › Microsoft zeroes in on Facebook 'likes' in its Bing results

Microsoft is incorporating several new Facebook social cues into its Bing search results, taking advantage of its ongoing partnership with the social-networking giant to find additional ways to compete with Google.Since late last year, Bing search results have highlighted the stories and other online content that a person's Facebook connections "liked" from across the Web, when it seemed relevant to the query.In the days ahead, Microsoft, an investor in the Palo Alto company, will begin highlighting those social signals more frequently and prominently. It will also add more liked categories from Facebook friends, including specific online sites.