BizSugar.com › Products and Services › On maximizing channel performance…

Almost every product in the consumer or B2B space has been largely commoditized over the past five to ten years. Even high tech goods and services face more commoditization than ever before, with new products coming into the market daily to leapfrog the existing brands.
How do you build long-term, mutually beneficial channel relationships in an environment where your customer value story is seemingly always on the "endangered species" list?
This post outlines and discusses five core elements to an effective channel-development strategy.
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