BizSugar.com › Products and Services › Seattle’s Best Coffee Serves Up New Logo

Seattle’s Best Coffee recently revealed a redesigned logo that has received a very cold reception. A poll from The Seattle Times revealed that nearly 74 percent of over 2,000 respondents thought Seattle’s Best Coffee should “try again.” Most of the complaints over the design were that it felt to simplistic. In response, the company stated that it was never the intention of the new design to be highly overstated. According to a company spokesperson, the “logo has to live in all kinds of environments” and hopefully will become the universal sign for good coffee one day.