BizSugar.com › Products and Services › This Hidden College Market Could Be a Gold Mine

When you think about marketing to moms, you might think about parents of young children or infants, but you could be ignoring an entire category of moms: parents of college students. While you might think that college students are off on their own, free from mom and dad, a study by BSM Media reported in MediaPost found moms are highly involved in their students’ spending.