BizSugar.com › Products and Services › Why Your Demos Are Losing You Sales

A demo is there as real-world proof of what the salesperson has been saying up until now. It should make the prospect feel as though the quicker they buy your product/service, the quicker their pains will disappear.

It's not a way for salespeople to get out of their role in the identification of the customer problem, and the proposal of a solution that addresses that problem.