A demo is there as real-world proof of what the salesperson has been saying up until now. It should make the prospect feel as though the quicker they buy your product/service, the quicker their pains will disappear.

It's not a way for salespeople to get out of their role in the identification of the customer problem, and the proposal of a solution that addresses that problem.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!