BizSugar.com › Public Relations › 3 Ways to Keep Your Brand out of Jeopardy - Business Signs.org

It’s not uncommon these days to find a national company knee-deep in public relations issues due to an unpopular practice or opinion of the company leader. Take the recent examples of Chick-Fil-A controversy as an example. While big-name brands tend to be the ones focused upon on the national scene, these situations present valuable lessons for local business leaders as well. Most importantly, the leader or president represents the company brand, and she is always associated with her company. Here are three ways people associate a leader with her business, which in turn, will help keep the brand out of jeopardy.