Brand fitness requires the same level of focused discipline and intensity as physical fitness and it must be exercised on a regular basis. Brand fitness is an ongoing pursuit that requires constant adjustment and realignment. Whether you are the CEO of a European luxury goods company or the founder of a small startup company, developing brand equity in your own name is essential for success and will ultimately enhance your value.
Brand Fitness - a knol by Patricia Vaccarino
Posted by PatriciaVaccarino under Public RelationsFrom http://knol.google.com 5144 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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