BizSugar.com › Online Marketing › Content Rules to Live By

For those of us who work in public relations, social media and marketing, we all know one thing to be true: Content is King. Anyone can draft a tweet or write a blog post, but there is a fine line between producing content that actually matters to your readers and producing content that no one will read. There are brands that have done an excellent job of generating copy and visuals that appeal to their target audience (e.g. J. Crew, REI and Starbucks, to name a few), and those who have struggled with cultivating an audience who can’t wait for the next post or tweet. Here are a few rules that might help if your brand is struggling with content creation...