BizSugar.com › Public Relations › Creating a Company Blog to Improve Branding, PR and Web Traffic

A company blog acts as an extension of a corporate website to help develop brand recognition, support public relations goals and drive more website traffic.

Company websites tend to be focused on marketing products and services in a structured and formal manner. But depending on the nature of your business, a company website may leave little room for interjecting personality or communicating in an informal tone of voice. Setting up a company blog has been one way many companies have extended their brand beyond their products and services with a powerful communication tool on their website.