Homegrown Goodness Isn’t Just for Tomatoes! Why Local Media Can Be Your Springboard to Success

Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4426 days ago

If you aspire to national publicity in media, then don’t ignore the local media. It helps you become polished, makes you a hometown celebrity and opens the door to the national stage. Ready why and how.

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Comments

Written by nialldevitt
4425 days ago

I think your last point is the most important, you’re providing content (value), not selling. Great tips, thanks for sharing.

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Written by HeatherStone
4426 days ago

I agree wholeheartedly that taking advantage of local media opportunities is the way to go, and frankly it's more important to many small businesses to get the word out there on a local level than a national one at first, especially if they center on bricks-and-mortar rather than online sales. Local media are more accessible, to be sure. Notice, too, the trend over the last 5-10 years of print media focusing primarily on local markets? Local patronage is one of the few ways they can survive, so they definitely become more "accommodating" to local businesses. Good submission. Begs the question, "Will traditional media survive?"

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