Because sometimes it's about honoring and paying tribute more than about making money.
Great job Budweiser!
Morality in Advertising: Why Did This Budweiser 9/11 Commercial Only Run Once?
Posted by
profit613 under Public Relations
From http://www.youtube.com 4905 days ago
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Comments
4905 days ago
I like the accompanying explanation. Budweiser did not want it to turn into an ad which would increase sales by using the suffering of others. It cost millions to produce and only ran once. That way it would be seen purely as a tribute. Class act and a great lesson for companies that use lowly tactics to make money.