Publicized slander can destroy a brand, regardless of truth. How Toyota went down on a wave of ridiculous hysteria, with zombie infection parallels.





Comments


Written by yoni67
4311 days ago

Sheri,

This is a must-read...just about the neatest blog graphic I have ever seen in my life!!!

Yoni



Written by sherisaid
4311 days ago

Isn't it? It really boils the concept down to its essence in easy-to-understand terms. I've written a lot of articles about controlling personal brand for job-seekers and small business owners, but I can't imagine explaining how rumors can destroy your credibility more clearly than this.



Written by businessavante
4312 days ago

Slander has to be intentional - the perpetrator has to know the statement is false in the 1st place, and say it with intent to damage the victim. Truth is the ultimate defense to slander - i.e. if the negative statement is true, it's not slanderous. If one IS slandered, they must show how it "damaged" them (financially).

businessavante



Written by sherisaid
4311 days ago

I would have chosen a different word, but I think the tabloid tactics adopted by many news shows today probably should be considered slander. Is it really a manufacturer defect if the car mat gets jammed under the accelerator? That happens in my Ford Escape all the time. I fix it before I start driving because I'm a responsible person. I don't think Ford should lose half their business because fabric has a tendency to bunch. I think news stations SHOULD be held responsible for reporting inflammatory and untrue statements that lead to loss of revenue.



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!