BizSugar.com › Raising Capital › How Interviews Boost Crowdfunding Marketing!

Interviews can reveal how much a project means to its creator, where the person found the idea, as well as a project’s big vision. Sometimes, when crowdfunding a single goal, supporters miss that “bigger picture.” Exposing these elements improves crowdfunding promotion, yes, but it also reveals the campaign’s heart. Words coming directly from the creator resonate with the audience more so than any pitch or document. The next closest experience is through video.