BizSugar.com › Raising Capital › How to Finance Almost Anything - Seed & Startup Capital

Even if you are a proven entrepreneur there is nothing tougher than trying to raise capital in the Financing Valley of Death. This label refers to the phase in which a startup lacks any cash inflows. In most cases, the startup will consist of little more than a person with an idea and a business plan. No one wants to invest at this stage unless the entrepreneur and his team are proven money-makers for investors. Have you made tens of millions for previous investors who will vouch for you? No? Then forget about it. From an investor’s point of view being asked to bankroll an unproven entity is akin to being asked to place their hard-earned money into a pile and set it ablaze.