BizSugar.com › Raising Capital › How to Improve Equity Crowdfunding Investor Relations

After hooking investors with an irresistible pitch, you need to build genuine relationships to procure funds. After the fact, these equity crowdfunding investor relations must continue; otherwise, you may face unnecessary professional challenges and legal obstacles. If you did not do so during the campaign, collect information about your investors to gauge their interests, criteria and agendas. Search social profiles, past investments, mutual connections and other resources to construct a full picture of who the investor is and what they have to offer. With this information, reaffirm your investor relations through regular, informed communication.