BizSugar.com › Raising Capital › Is Crowd Money The New Smart Money?

The adjective you often hear with “shareholder” is “disgruntled”. That is because they don’t feel like they are part of the ride. Shareholder communication is seen by most companies as an obligation rather than an opportunity. They grudgingly provide prescribed information that does nothing to excite shareholders.

This is a missed opportunity. Unlocking the power of the crowd is easy with effective communication. Not snail mail with high-brow legal and financial information.