BizSugar.com › Raising Capital › Ready for Round Two? How to Run a Second Crowdfunding Campaign!

For projects considering a second crowdfunding campaign, they may feel tempted to ride the coattails of their previous success. While reusing social networks is recommended, it’s important not to assume all of the work has already been done. With such a mentality, the second project becomes lazy, ultimately taking away the positive publicity generated through the first campaign.