This is about a real life Zelig and the entrepreneurial spirit.

Startups must fake it till they make itDo you really need to fake it till you make it? In my humble opinion, the answer is yes in the majority of instances. This is especially true if your startup is a B2B business. Existing businesses rarely gamble on the new kid no matter how low the quote is. There’s simply too much at stake for everyone from the purchasing agent on up to the CEO.

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Written by HeatherStone
4663 days ago

Hi Larry,

Thanks for sharing. Interesting post. I think the credibility issue is a tricky one. Certainly, you should not promise more than you can deliver, but everyone needs to start somewhere. The key, I think, is being honest about the services you can provide even if sometimes you haven't got the track record that others can boast. Look for the clients ready to take a risk on something new. Don't mislead clients about your experience. You'll regret it in the end.



Written by BizRock
4665 days ago

Yeah that is true, just like you said especially if your startup business work as B2B! That will show you like and your company as experienced and more compatible!

Thank you for sharing!



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Share your small business tips with the community!
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Share your small business tips with the community!