BizSugar.com › Raising Capital › The Inner Crowdfunding Circle: Friends and Family | CrowdClan

Indiegogo believes approximately 25% of a project’s goal should come from close friends, family, and fans. These are people directly involved in your life or with the campaign, those who often evangelize the cause as passionately and vehemently as you. Through such individuals, you then have greater network access and reach. But despite the promotional benefits, campaigners must think of the social consequences of crowdfunding through friends and family.