Step-Up Authentication is Key to Making Paywalls Work in Media

Posted by Ramirond under Resources
From https://auth0.com 1633 days ago

In recent years, the paywall has evolved into an effective tool for balancing these needs, boosting subscriptions by restricting what content non-registered users can access.

The New York Times, for example, increased its revenue through digital subscriptions under its paywall, even as ad revenue declined. However, using a paywall often comes at a cost to user experience (UX), and companies are wary of driving away users by forcing them to enter in their credentials.

Step-up authentication offers a way for media companies to balance security and UX, by only demanding that users enter their credentials under certain circumstances.