BizSugar.com › Sales › 12 Cold Calling Tips

As consumers, most of us hate receiving a cold call from a sales team. Who has time to talk to some random person about buying something you didn’t even want? Yet the telemarketing calls continue.
Why do they keep calling? The answer is simple. Cold calling works. Telemarketing is a highly effective sales tool, but there are still tricks and tips for how to cold call successfully.