BizSugar.com › Sales › 5 Important Tips for Value Based Selling

Value-Based Selling is the process of understanding and reinforcing the reasons why your product or service is of value to the buyer. It’s an unfortunate fact that many of today’s B2B sales people are still far more comfortable talking about their products than they are discussing business issues. However the average B2B buyer regards a sales person’s relevant business knowledge as being a lot more valuable than their ability to regurgitate product features, functions and benefits.