5 Sales and Marketing Myths Exploded

Posted by DMDdistribution under Sales
From http://www.smallbusinesscentr.com 4389 days ago
Made Hot by: ZiggyFreud61 on November 19, 2012 2:45 am

Every business must market their products and services. This much is obvious and must always be a key component of your business operations. Without sales you have no customers and no revenue...and as a result no business. But how we get to these sales is another matter, says Michael Trow, and a big part of the equation may be the myths we've built up around the sales and marketing process. Here are some tips that will bring you to a more realistic way of viewing sales in your company. If you have any additional suggestions, please leave them in the comment section.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
4389 days ago

I like the phrase "always be listening" as a development from “A – Always, B – Be, C – Closing”. As an experienced purchaser, we had the following saying in supply chain management circles: A purchaser always get a "closing" in contrast to a salesperson. If the deal doesn't go through and a transaction is made, you still have a closing as a purchaser. You got a proof that one of the ingredients (quality, price, lead-time) was not met at this point in time. That is OK to know.

- 0 +