Even at Megastores, Hagglers Find No Price Is Set in Stone

Avatar Posted by ArmadaIG under Sales
From http://www.nytimes.com 6085 days ago
Made Hot by: on March 26, 2008 5:34 pm
Shoppers are discovering an upside to the down economy. They are getting price breaks by reviving an age-old retail strategy: haggling.

Savvy consumers, empowered by the Internet and encouraged by a slowing economy, are finding that they can dicker on prices, not just on clearance items or big-ticket products like televisions but also on lower-cost goods like cameras, audio speakers, couches, rugs and even clothing.

The change is not particularly overt, and most store policies on bargaining are informal. Some major retailers, however, are quietly telling their salespeople that negotiating is acceptable.

The sluggish economy is punctuating a cultural shift enabled by wired consumers accustomed to comparing prices and bargaining online, said Nancy F. Koehn, a retail historian at the Harvard Business School.

Haggling was once common before department stores began setting fixed prices in the 1850s. But the shift to bargaining in malls and on Main Street is a considerable change from even 10 years ago, Ms. Koehn said, when studies showed that consumers did not like to bargain and did not consider themselves good at it. “Call it the eBay phenomenon,” Ms. Koehn said.





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