BizSugar.com › Sales › Lead Nurturing as trusted advisors with the Human Touch

Average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy.

This is where marketing can have a profound impact by helping their sales team go beyond the lead.

Today's prospects have a general lack of trust and they simply don't want to be sold. They are weary of pitches, hype, pushy sales people and manipulative marketing tactics. They are time constrained and too busy to think or strategize. So what do they do with most sales and marketing messages? They simply ignore them.