BizSugar.com › Sales › Recession Proof Your Sales Force

As the leader of your organization, the next 6 months will prove to be more pressure-filled then you may have experienced in years. With decreasing prospects and the cost of doing business increasing, a squeeze on profits is inevitable.

Companies will look to cut costs and the first place to start is the sales force. The sales force is your company's most expensive promotional resource. You will have to make some critical decisions: Do you cut costs or improve the performance of your existing sales team?