BizSugar.com › Sales › Call Research: When Too Much of a Good Thing Ain’t Such a Good Thing

Good call planning includes researching your dream client, their present situation, and any information that may inform your call. It doesn’t mean that you have to know everything in order to feel confident in calling; If you are a value-creator, they will be happy to teach you what you need to know to win their business. You might be surprised by how different their needs are from what you imagined.