Competing For Mindshare Or Meaningshare

Posted by dabrock under Sales
From http://partnersinexcellenceblog.com 4160 days ago
Made Hot by: thelastword on June 27, 2013 6:20 pm

It seems, however, we are talking about the wrong thing. Shouldn't we be focusing on creating meaning for the customers? If we focused on creating meaning, we probably wouldn't have to worry about mindshare.

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Comments

Written by lyceum
4158 days ago

David: Thanks for pointing out this important issue. Mind and meaning should go hand in hand. It all starts with the individual producer and purchaser.

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Written by HeatherStone
4161 days ago

Hey David,

Creating meaning for customers should obviously be the first priority for brands. Even if it's not, at first, an attainable goal, I think it's something to shoot for. One reason creating meaning can be tougher is that ideally it requires the customer's input. This requires a relationship and that relationship may be more challenging for new businesses coming right out of the gate. That's because they are still trying to figure out exactly who their customers are. Trying to figure out who you are serving and what they really need from you (rather than what you thought they needed) is a critical first step.

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