BizSugar.com › Sales › Do You Listen To Your Customers? – Todd Youngblood's "SPE" Blog

Well, do ya’??? It’s so, so easy to say, “Of course! I’m not a silver-tongued devil, I’m a silver-eared devil.”

OK, let’s say you actually do listen intently after you ask a question. Let’s also say you’re constantly alert for stray comments, body language and all the little nuances of customer communication. With all that, is it possible for you to totally miss a massive buy signal?