BizSugar.com › Sales › Don't Cheat Your Customer By Not Closing

In each step, we are closing, that is agreeing to go the next step. At some point the close involves getting an order. It is just the natural progression of the discussion. Not closing on the order because it is too salesy is cheating the customer. It is failing to take them to the next step in achieving the results you are working on together. It is simply irresponsible.