BizSugar.com › Sales › Effortless Selling, How To Sell To Today's Consumer [podcast]

Selling just isn’t what it used to be. Many business owners miss the good old days of straight forward selling, where you give your canned sales pitch, the customer counters, you give them a small discount and a pat on the back……and boom! Deal closed!
It doesn’t work like that anymore. Today’s consumer comes through your doors already knowing about your business, what your selling, how much it costs, along with the pricing of your 5 competitors. They’ve done their research long before they ever contacted you and have a clear idea of what they want and what they want to pay for it.
How do you learn how to sell to this type of consumer?

Listen to Mike's & Gary's interview with John Jantsch.