BizSugar.com › Sales › Harvard Study Says This Is How Long You Should Wait to Respond to a Customer

You're probably losing at least a good chunk of your sales due to this. And it's right under your nose.

Here's the scenario I'm talking about: a customer calls you, and you respond to that two hours later. You might think that's not too bad, but I'm telling you, good luck: you probably lost that sale to another competitor who called back the same customer in an hour.