BizSugar.com › Sales › "Hiding" Behind Social Selling

Being social implies vulnerability. Someone may disagree with us, someone may not like us, someone may not want to engage with us, yet is willing to engage with our competitors. Prior to a lot of the social technologies, social was one to one, a personal connection. As with any personal contact it creates vulnerability. Sales people faced rejection, ambivalence, or even hostility. It was expressed directly to them, and they have to overcome it. Being social and selling put each of us at risk--and we had to deal with it.