BizSugar.com › Sales › How To REALLY Alienate A Customer – Todd Youngblood's "SPE" Blog

Screw-ups happen. Sometimes it’s our own goof. Sometimes it’s someone else’s goof, but we’re the party responsible. Sometimes we just happen to be in the wrong place at the wrong time. Doesn’t matter. When the customer is upset or simply has unmet expectations, somebody has to step up and handle the situation. Somebody has to “make it right,” or at least make a valiant effort to do so. Like it or not, that person is almost always the sales rep.