Objections aren't something to be "overcome" according to the author. He suggests that sellers work their way through objections by clarifying them. Furthermore, if conditions are met by the seller, he has to know that he'll end up with an agreement.
Objections are Our Friends
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From http://salesandmarketingloudmouth.com 5648 days ago
Made Hot by: Jenny on February 8, 2009 8:43 pm
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