Ouch! Sometimes it Hurts to Look for Customers' Pain

Posted by SkipAnderson under Sales
From http://blog.sellingtoconsumers.com 5475 days ago
Made Hot by: starresults on December 1, 2009 8:40 pm

Books and articles admonish salespeople to "find the customer's pain." This can be valuable, since relief from pain is most certainly a motivation for buying. But are you missing out on

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by TonyJohnston_CNi
5475 days ago

Skip, I bought your message: pleasure is another valid and motivating reason why we buy! What other ones can we all come up with?

Tony Johnston

blog.TonyJohnston.biz

- 0 +

Written by billrice
5475 days ago

Great post. I love the "I didn't buy 12 boxes of Girl Scout cookies from six different girls to relieve pain."

Are you sure? Have you tried to walk out of the grocery store when they are in full force :)

- 0 +