BizSugar.com › Sales › Process Isn’t Enough

In most cases, sales processes are effective enough, just like most business strategies are effective enough. The performance gap is in the execution. Sales has never been more difficult and more complex than it is now. But the answer to the complexity isn’t process alone; instead it effective process integrated with the timeless principles that success and sales success has always built upon (plus an oversized dose of business acumen).