Putting the Social into Selling

Posted by bitterbusiness under Sales
From http://blog.connectorsmarketplace.com 3325 days ago
Made Hot by: MarketWiz on October 12, 2015 12:08 pm

Social selling is about moving sales people from old world selling into the social selling world. To get sales team switch from the cold calling world to the world of LinkedIn, Twitter and Social Networks. Leaving behind “interruption sales” where sales people call prospects indiscriminately to a sales model where the sales people share and inform their prospects with relevant content to get there awareness.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by Gamelan
3301 days ago

Some helpful insights here. I think the “social selling does not apply to our business” excuse is just a convenient way to cover for a) a lack of understanding of social media and b) an unwillingness to go through the often painful process of professional self-analysis that can lead to change.

I cannot think of a single business model that wouldn't benefit - if even in a small way - from social selling practices. Can you?

- 0 +

Written by lyceum
3301 days ago

Matthew: I agree with you. You are doing business with other individuals in a social setting.

- 0 +

Written by bitterbusiness
3321 days ago

Sure, pipedrive, intercom.io, dissolve.com. While no longer small they all used social selling to drive massive awareness.

- 0 +

Written by lyceum
3301 days ago

Brian: Thanks for your reply. I will check out these links. I will conduct a talk on social selling at a product launch on November 21, so this material will come handy!

All the Best,

Martin

- 0 +

Written by lyceum
3322 days ago

Brian OConnell: Could you list some small business companies that you think are good at social selling.

- 0 +