Social Selling – Everybody’s Taking About the New Sound | Small business news; tips; networking

Posted by iannarino under Sales
From http://thesalesblog.com 5050 days ago
Made Hot by: jkennedy on January 31, 2011 2:50 am

Before we get carried away with the new tools of social selling, like LinkedIn, Facebook, Twitter, let’s take little step backwards and answer a few questions.

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Comments

Written by LWatrous
5049 days ago

This is excellent! I know social media, but when my clients ask me if I can market--it's not something I claim to be a pro at, because it is not something everyone can do. I get so bombarded on Twitter I don't even check it anymore!

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Written by sherisaid
5049 days ago

Thanks! This desperately needed to be said. It seems like everybody and his twin brother Cletus thinks he's a social media marketer. I feel absolutely bombarded by sales pitches...so much so that I haven't looked at Twitter DMs in a year. If I wasn't buying it by mail, tv, radio, billboards, email or direct sales...I'm not buying it on social media.

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Written by businessavante
5049 days ago

Ya nailed it, Tony!

The trick for consumers of the new media is to take the time to try to determine who is & isn't trustworthy - who's writing from experience, and who is either actively researching & reporting, or just parroting other blogs (let alone making it up, or stealing articles).

That's a fearsome burden on the consumer, and as far as I can tell, it takes time to ferret out who's who. There are a few stars like Godin & Brogan who command attention, several real experts (like yourself) who I soon learned to trust, then the next rung where researchers try hard to get it right w/o any working experience in the field. Below that rung, it's very hard to believe anything - some are blogging to make money from blogging (which is fine - especially if they're entertaining or interesting), but the trust factor in terms of information is much less because they aren't experts on what they're writing about.

businessavante

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Written by businessavante
5047 days ago

p.s. I left out the biggest group, those who are in business & blogging about what works for them while they learn, w/o being experts yet.

businessavante

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