SPAM Works!

Posted by dabrock under Sales
From http://partnersinexcellenceblog.com 4940 days ago
Made Hot by: Monsieur Eraser on May 20, 2011 11:13 pm

I've been getting some interesting responses from my post, When Will Sales People Stop This Insanely Stupid Behavior? A number of folks have correctly pointed out, if these techniques didn't work, why do people continue to do them?

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Comments

Written by ShawnHessinger
4940 days ago

So true, Dave! The issue has never been whether the worst, slimiest, most expedient business techniques will work but whether you should use them. And whether these shortcuts around best practices and ethical behavior sacrifice long-term reputation and respect. They do! Realize that, for any success gained with questionable techniques, there is a long-term cost, that of lost reputation with clients and customers, erosion of your brand and, yes, maybe even just plain old loss of self-respect. Are you willing to pay the price for short-term success? No thanks. Many things that are wrong "work," but this should never be a reason to decide right from wrong in business practices or in life.

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