Things Are Getting Confusing

Posted by dabrock under Sales
From http://partnersinexcellenceblog.com 4456 days ago
Made Hot by: Emma on September 17, 2012 6:16 pm

The more complicated or confusing we make it for our customers to work with us in acquiring our products and in working with us, the more likely they are to go somewhere else--somewhere where it's easier to buy!

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Comments

Written by HeatherStone
4455 days ago

Dave,

A big part of what you start out talking about here is product differentiation. It's an important thing for sales, marketing, and, yes, product and service developers to be thinking about from the beginning. And it's the best reason for open communication between all these groups.

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