BizSugar.com › Sales › Unique Selling Points a Thing of the Past?

Absolutely not. Let me elaborate a little. If you look at most industries now as opposed to maybe 10 or 15 years ago, it seems obvious that there’s a lot more players in each space.


This in itself I don’t view as a problem. It’s just how it is and there’s no point worrying about things you can’t change. USP’s are certainly becoming harder to define.