BizSugar.com › Self-Development › 5 ‘Dress for Success’ Rules for Women

Is your wardrobe is holding you back? Have you taken the time to develop a personal style – one that reflects you?

Keller’s Rules to Dress By:

1. Express your individuality. Remember, you are your brand. By being true to yourself you will be authentic. If you are warm, open, accessible dressing like a femme fatale won’t cut it. You’ll look silly and people will notice the disconnect immediately. First impression: She’s phony.

2. Know what you are selling. If you need to come across as knowledgeable, insightful and savvy, then dressing in a mini skirt, no stockings, and midriff will project the opposite message. First impressions: She’s a tart. Avoid low-rise pants and any other hints that you haven’t completely finished college.