Word Choice: Assure vs. Ensure vs. Insure | Small business news; tips; networking | BizSugar

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Word Choice: Assure vs. Ensure vs. Insure

Posted by lkpetrolino under Self-Development
From http://flyingpigcommunications.com 5151 days ago

Today Flying Pig’s new Business Writing Coach Susan Perloff gives us a lesson in word choice. I know this one is always a toughie, for me….normally causing me to just choose another word altogether. Enjoy!

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Written by businessavante
5151 days ago

I see your point, but I personally do not think of a diet milk shake when I hear or read the word ensure. I don't let the advertisers control word meanings.

businessavante

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