Just like produce at your favorite supermarket or farmer’s market, content and information introducing you and your expertise to members of your social media community, whether BizSugar or any other, must be tantalizing enough to make visitors want to return again and again and of sufficient quality to inspire trust on the part of potential clients and customers about the quality you offer.
10 Tips For Marketing With Social Media
Posted by ShawnHessinger under Social MediaFrom http://www.bizsugar.com 5280 days ago
Made Hot by: tuckerleroy on June 8, 2010 3:15 pm
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Comments
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Big coincidence: I just saw that you live in the Lehigh Valley. Before moving to Israel, I lived in Easton. Easton High School class of '84. Anyhow, if you are a long time resident: do you remember Joe Carcione from Channel 6 News, the "Greengrocer?" He was a great Italian guy that used to teach viewers about shooping for fruits and veggies. I was going to ask you about the Lehigh Valley and then the article became the impetus.
Yoni
5280 days ago
Awesome connection to the Greengrocer! It's an excellent analogy.
My wife and I bought peaches the other day. They looked perfect. When we got home, everyone was rotting inside. Too much appearance and not enough substance. Businesses can look great on the outside, great on the website and great with what they say, but if not fresh inside, they are a paper tiger.
As you state, the samples and the chatting are crucial, I believe the two most important factors in keeping customers coming back.
Thanks for a truly enjoyable read!
Yoni
5280 days ago