BizSugar.com › Social Media › 29 Experts on the Most Important 2018 Social Media Trends

The biggest social media trends of 2017 included video, influencer marketing, and bots.

Now it’s time to get ready for 2018, and clearly, those trends aren’t going away soon.

The next year you can be sure video and influencer marketing will continue to be top social media trends. Ephemeral marketing also seems poised to have a huge year.

But (hopefully) one of the most important trends we’ll see in 2018 is businesses and brands finally recognizing the need to make authentic and emotional connections with their customers or audience, on whatever technology or social platform that makes the most sense.