BizSugar.com › Social Media › 3 Important Ways B2Bs Should Use Social Media

B2Bs are starting to come around, but there are still many B2Bs out there that are social media hold outs. Even if they have created Pages in social media (after being hounded to do so by their marketing advisors), those Pages tend to sit inactive because B2Bs are still confused by the medium. They see it more as a B2C way to market. Well, that’s just not true! B2Bs can experience success in social media too; they just need to better understand how to leverage the medium. Here are 3 important ways to do so: