There are still misconceptions on how to use social media to drive sales and which services are worth the investment. Here are four of the most common myths about social media marketing, along with the facts and suggested strategies for turning these fallacies to your benefit.
4 Strategies to Combat Social Media Marketing Myths
Posted by alleliaspili under Social MediaFrom http://www.blog.infinit-o.com 3805 days ago
Made Hot by: mikehartman1 on December 28, 2013 2:42 pm
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- You should dedicate a staff / team for social media to get results.
- Social media can take the place of your website.
Shouldn't you get your staff engaged in social media activities?
Shouldn't your web site get more interactive with the help of social media channels?
3796 days ago
Thanks for your comment, I appreciate it. The article didn't mention anything about not letting the employees engage in social media activities. Instead, it highlights the fact that being devoted in doing so should also guarantee results. Perhaps, if the staff keeps on engaging and not even getting measurable results, like traffic, then you should think about planning about it more effectively.
On the other hand, I agree on what you said about getting more activities on your website using social media - but it's not always the same thing. B2Bs and B2Cs should use different strategies because they have different target market. It's not just about social media - it's what the article says.
All in all, there should always be a concrete social media strategic plan.
I hope I was able to clarify your question. :)