BizSugar.com › Social Media › 5 Social Media Lessons Marketers Can Learn From The Blair Witch Project

Forbes recently named The Blair Witch Project the best ever social media campaign and Associated Press writer Christy Lemire called it the mother of all movies with viral buzz. The film just got a Blu-ray DVD this month and since its October, which means it’s Halloween time, I’ve decided to celebrate by looking at five keys to the film’s promotional campaign and a lesson to be learned from each.